What's Your Why?

Reflection Asset Management
is a boutique wealth management firm specializing in thematic investing. Our proprietary process was developed at Yale University and honed at 3 Top 100 Global Financial Institutions.

The Firm provides customized investment strategies for High-Net-Worth Individuals, Endowed Institutions, Family Offices, and Fund Sponsors.

With over $5.85 Billion in Assets Under Advisement, RAM is positioned to deliver on our Senior Executives over 100 years of combined experience in Financial Services.

Managing Risk - Delivering Returns.

We have dubbed our investment philosophy - REFLECTIVE INVESTING. It is our proprietary process of looking beyond just the financial performance of investments. It's the additional measurement and reporting on how closely the investment aligns with the asset owner's goals.

As a complement to traditional financial metrics, by reviewing Social and Environmental criteria, Reflective Investing provides a more holistic view on an investment's true performance potential. The methodology permits a forecast, to "S.E.E." if the portfolio can deliver on traditional financial goals and achieve the prescribed values.

The S.E.E. Methodology

Combining Stakeholder, Environmental, and Ethics considerations to uncover value and create alignment.

Stakeholder Engagement

Often times referred to as Governance, how is the company managed with regards to shareholder rights, executive compensation practices, independence of the board and a check on CEO power?

Enviromental Impact

How do the company's sustainability practices mitigate risk and drive value? Does the company act on sourcing materials, product packaging, supply chain miles and energy consumption thoughtfully?


What type of culture is present in the company? Are they good stewards of human capital? Do they value their employees and customers? Does the company conduct itself with ethics and value human rights?

Theory of shared value



Why shared value?

Policies & Practices that enhance the competitiveness of a company can simultaneously advance economic and social conditions in the communities in which it operates. Corporations need vibrant communities to create demand for their products and to provide a supportive business environment. Society needs healthy, competitive companies to create jobs, buy local goods and pay taxes.

Reflective Investing is rooted in the idea that corporations and society are not enemies. Corporations need strong communities to generate demand for their products and to support their growth through public infrastructure and the rule of law. Society needs living wage jobs and a tax base by which to support its citizens. Where these needs intersect, in a zone of shared values, is the sweet spot of Reflective Investing. It is our conviction that companies that demonstrate and remain committed to policies and practices that enhance their own competitiveness, while simultaneously advancing economic and social outcomes in their communities, not only meet the ethical criteria of socially minded investors but stand best poised to prosper as investments.

Next Gen Investing

Historically, to combine financial metrics and ESG criteria meant to sacrifice performance. It has evolved from negatively screening portfolios that remove “sin” stocks to “ESG Integration,” where environmental, social and governance factors are considered as part of the over-all investment process. At Reflection Asset Management, this proprietary methodology has been in use for almost 20 years at three preceding Fortune 100 Financial Institutions. This process drives security selection and portfolio construction, and can be applied to asset allocation as noted above. This unique methodology helps asset owners determine not only what their financial goals are, but how their portfolio is positioned to deliver return and minimize risk.

In addition to asset allocation, the  framework can be leveraged to review third-party managers and ETFs for portfolio construction. And of course, it is the cornerstone of our 7 model SMAs and 5 Sustainable Development Goals portfolios. This framework, deployed in conjunction with our industry changing digital values discovery process and custom reporting features, will prove to be the new standard in investment management. Do you like what you S.E.E. in your portfolio?

Investment Approach

Proprietary Scoring

200 factor model with audited track record designed to identify social AND financial alpha.

Customized Reporting

Your values and preferences mapped to your holdings - Is my portfolio a reflection of my values?


Customized benchmarks created to evaluate the performance of your unique portfolio

Portfolio Construction

Algorithmic position sizing and sector tilts allows for ACTIVE alpha seeking, with BETA-like risk profile.


Independent, third-party, verified data. We don't buy other firm's ratings.


Audited multi-year track record of top decile performance against our Lipper Peer Group (over 500 competitor funds).

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